FAQ

Got questions?

Everything you need to know about app development, Google Ads monetization, and working with CampYellow.

App

What types of apps does CampYellow develop?

We develop native Android apps (Kotlin/Java), native iOS apps (Swift), cross-platform apps (Flutter/React Native), and web applications (React, Next.js). Our expertise spans e-commerce, fintech, healthtech, lifestyle, and enterprise apps.

App

How long does it typically take to build an app?

A standard MVP (Minimum Viable Product) typically takes 6–12 weeks from kickoff to launch. More complex apps with custom backends, third-party integrations, and advanced features can take 16–24 weeks. We provide a detailed project timeline during our initial consultation.

App

Do you provide post-launch support and maintenance?

Yes. Every project includes 30 days of complimentary post-launch support. We also offer ongoing maintenance packages covering bug fixes, OS compatibility updates, performance optimization, and feature additions.

App

Who owns the source code after the project is complete?

You do. Full source code ownership is transferred to the client upon project completion and final payment. We retain no rights to your codebase. We can also set up version control (GitHub/GitLab) repositories under your account from day one.

App

Can you work with an existing codebase or only start fresh?

We can do both. We regularly take over existing projects — whether for a full rebuild, feature additions, or technical debt cleanup. We begin every inherited project with a thorough code audit to understand the current state before proposing a plan.

Google

How does Google Ads monetization work in a mobile app?

Google AdMob is the primary platform for in-app advertising. We integrate AdMob's SDK into your app and configure ad units (banner, interstitial, rewarded video, native). Advertisers bid in real-time for your ad inventory, and you earn revenue per impression or click. We optimize placement, timing, and format selection to maximize your eCPM.

Google

What is eCPM and why does it matter?

eCPM (Effective Cost Per Mille) is the revenue you earn per 1,000 ad impressions. It's the primary metric for ad monetization performance. A higher eCPM means more revenue from the same user traffic. Our optimization work — including ad placement testing, mediation setup, and audience targeting — is specifically designed to increase your eCPM over time.

Google

How quickly can I start earning from ads after integration?

AdMob accounts typically take 24–48 hours for approval after submission. Once approved, ads go live immediately. However, eCPM and fill rates improve over the first 2–4 weeks as Google's algorithms learn your app's audience. Significant revenue optimization results are typically visible within 60–90 days.

Google

Will ads affect my app's user experience?

Only if implemented poorly. We follow Google's Better Ads Standards and UX best practices to ensure ads feel natural rather than intrusive. Rewarded video ads — which users opt into in exchange for in-app rewards — consistently show the highest eCPM with the lowest user churn rates. We A/B test placements to find the optimal balance between revenue and retention.

Bing

Why should I use Bing Ads in addition to Google Ads?

Bing Ads (Microsoft Advertising) gives you access to a distinct audience — Microsoft's network reaches users across Bing, Yahoo, MSN, and partner sites. For many categories, Bing CPCs are lower than Google while maintaining high intent. Diversifying across both platforms reduces dependency on a single network and often increases total revenue by 15–30%.

Bing

Can you manage Bing Ads campaigns alongside Google Ads?

Yes. We run and optimize both platforms from a unified strategy. Microsoft Advertising allows importing Google Ads campaigns directly, which we use as a starting point, then optimize separately for the Bing audience's distinct behavior patterns.

Pricing

How is pricing structured for app development?

We offer fixed-price projects for well-defined scopes, and time-and-materials engagements for evolving requirements. Pricing depends on platform (Android/iOS/Web), feature complexity, backend requirements, and integration needs. We provide detailed, itemized proposals after our initial discovery session — no vague "contact us for pricing" estimates.

Pricing

What is your development process?

We follow an agile, milestone-based process: (1) Discovery & Requirements — we document your exact specifications; (2) Design — wireframes and UI/UX designs for your approval; (3) Development — sprint-based builds with weekly demos; (4) QA & Testing — comprehensive testing across devices; (5) Launch — app store submission and deployment; (6) Post-launch support.

Pricing

Do you sign NDAs?

Yes. We sign mutual NDAs before any project discussion involving proprietary information. Your idea and business details are treated with complete confidentiality.

Pricing

How do I get started?

Simply reach out via our Contact page with a brief description of your project. We'll schedule a free 30-minute discovery call to understand your requirements and provide an initial assessment. No commitment required.

Still have questions?

Our team is happy to answer anything that's not covered here.

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